Information
K.K. SERIC
Nihonbashi 1-chome
Mitsui Building 7FL.
1-4-1, Nihonbashi,
Chuo-ku, Tokyo
103-0027, Japan
Tel:(81) 3 5542-1856
Fax:(81) 3 3241-5081
ACTIVITIES
![SERIC'S SERVICES SERIC'S SERVICES](img/subti_01.gif)
SERIC has built its reputation as well as the commercial success of its clients upon the following six core activities:
![1. Strategic consulting 1. Strategic consulting](img/subhead_01.gif)
SERIC offers its 30 years of experience of the markets and business environments in Japan and Korea to adapt clients’ strategy to the market.
![2. Representation of French and European companies 2. Representation of French and European companies](img/subhead_02.gif)
The representation of French or European groups and companies is one of SERIC's specialties and includes the following activities:
- market analysis that identifies the different market segments and the potential partners,
- preparation and organization of commercial and technical missions,
- support in the relations and negotiations with Japanese or Korean clients and partners,
- participation in the definition of strategic decisions,
- business development, sales and local follow-up of clients’ products,
- leverage from research & development, acquisition and transfer of licenses.
- Management of the Japanese office / subsidiary.
![3. Negotiation of partnerships 3. Negotiation of partnerships](img/subhead_03.gif)
Developing industrial and commercial collaborations is one of SERIC's main activities today.
Over the past ten years, SERIC has negotiated and completed long-term agreements for many clients, particualrly in the automotive industry, such as:
- technology transfer agreements,
- joint-venture partnerships in Asia, Europe and the United States,
- licensing agreements,
- mergers or acquisitions.
To this end, SERIC offers the following services:
- search of suitable local partners, based on information gathering and analysis,
- advice on prospective partner selection,
- negotiation of partnership agreements,
- follow-up of partnership agreements.
![4. Specific projects and studies 4. Specific projects and studies](img/subhead_04.gif)
SERIC organizes business development missions in Japan and Korea for European companies wanting to make initial direct assessment of the market situation, prior to any longer term commitment. A first approach can also be initiated with specific market studies for a particular requirement.
![5. Technology watch 5. Technology watch](img/subhead_05.gif)
The technology watch conducted by SERIC pursues two objectives:
- monitor in real-time the evolutions of a specific field,
- periodically gather this data in executive reports.
It relies on:
- a network of individuals (industry managers, public and private research centres, government, industry associations, financial institutions, patent offices, etc.)
- access to governmental information with restricted distribution,
- research, analysis and summary of publications,
- creation of technical and commercial databases,
- research of specialized Japanese and Korean databases.
![6. Business development in Japan and Korea 6. Business development in Japan and Korea](img/subhead_06.gif)
SERIC supports its clients in defining their market-entry strategy in the Asian region, taking into account the possible interactions and analyzing the potential of local production units as a base for regional deployment.
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